1.
Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy
by Rust, Roland T., Zeithaml, ...
ISBN: 9780684864662
List Price: $37.50
2.
Customer Value Management : Optimizing the Value of the Firm's Customer Base
by Verhoef, Peter C., Lemon, K...
ISBN: 9780982387740
List Price: $10.00
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